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Brad Acton, CFP®

Brad Acton, CFP®

Partner, Wealth Management Advisor

(205) 858-1057

brad@willowpw.com

Born and raised in Birmingham, Alabama, Brad Acton, CFP® has always been passionate about his faith and serving others. Growing up very involved in the church and ministry, he knew that he wanted to make an impact in the lives of others as his career. He felt a calling to go into ministry, so upon graduating from Auburn University, Brad went on to earn a Master of Divinity at Duke University. He spent the next several years serving as a pastor in North Carolina. After about a decade in the ministry, Brad and his wife, Emily, made the tough decision to return home to Birmingham to be there for their family during a time of tragedy. Having witnessed how important the relationship, support and clarity that Financial Advisors can provide their clients during trying times, he knew that the next chapter of his life would not be in the ministry, but in finance. In 2014, Brad started his career in finance, and he has never looked back. He earned his CERTIFIED FINANCIAL PLANNER™ certification and is passionate about building deeper relationships with his clients, planning, and being there for his clients. His mission is to help you create a plan that prioritizes your goals, values, and needs, so that you focus on what is important to you.

Brad and his wife, Emily, have four children: Carolyn, Thomas, Andrew, and Hannah. Outside of the office, Brad and his family lead an active lifestyle, enjoying exercise, coaching kid's sports teams, and staying involved in their school. Brad is a big fan of basketball and baseball, supporting the Duke Blue Devils and Los Angeles Dodgers.